The media handbook by Helen E. Katz

Cover of: The media handbook | Helen E. Katz

Published by Routledge in New York .

Written in English

Read online

Subjects:

  • Advertising media planning,
  • Mass media and business,
  • Marketing channels

Edition Notes

Book details

Statementby Helen Katz.
Classifications
LC ClassificationsHF5826.5 .K38 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23935775M
ISBN 109780415873536, 9780415873543, 9780203864555
LC Control Number2009043449

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